Digital Publishing Industry Blog Introduction
Hi Everyone!Thank you for joining me in participating in this Blog. I hope to share information with you all about the digital publishing industry here including things like marketing, trends, revenue...
View ArticleDon't Forget About Search Engines!
There is a noticeable paradox when it comes to the marketing of an online version of a printed publication...we generally end up marketing to people that already read our work! Since they already enjoy...
View ArticleSearch Engine Listings Only a Part of Site Marketing
In the good old days of web site marketing, we used to quantify the effectiveness of Search Engine Results as only being worth 10% - 20% of all possible traffic to a web site. Many marketing companies...
View ArticleTechnology, technology...
For quite a few years, Deep Blue Creative primarily constructed web sites and operated a school for web design and programming. During that time, I created a newsletter and one of the features that we...
View ArticleA link you need to see..
Check out the great articles and published presentation from the World Association of Newspapers focused on the top of Digital Publishing:http://www.wan-press.org/rubrique108.htmlThere are many links...
View ArticleTo Google or Not to Google
I think it is apparent that Google has the lion's share of the search market today. It is also apparent that it will continue to own it for quite some time particularly with the latest MSN Beta release...
View ArticleSo, you want to make some money huh???
Increasingly, the largest benefit for online publications is retention of existing print subscribers by offering the online version at no extra cost to the print sub. With the cost of most online...
View ArticlePrint to web.....is that it???
How come all you publishers think you can only put your print content online? This is easily the most frustrating thing I run into on a much too frequent basis. The web is a "multimedia" environment....
View ArticleHow are searchers finding your product????
A joint study by DoubleClick and comScore Networks suggests that many consumers conduct product-related searches weeks in advance of purchase and they prefer generic, non-branded, search...
View ArticleTech Anecdote for Today
Not as high tech as some of my posts, but I couldn't resist putting this one in. Recently, scientists wanted to see if there was a difference between how much an athletic, fit person moved and how much...
View ArticleIntegrate and Expand!
Owning your slice of the internet pie by publishing your work on the web is great, but where do you go next???? Certainly many are starting Blogs like this one, and developing multimedia crossover...
View ArticleHow to Develop a Successful Marketing Campaign
A very long post today, but you can read the article I am reprinting in its entirety by clicking here: http://www.integratedmar.com/connectit/stories/1715.cfmI subscribe to a newsletter called...
View ArticleWhat Does the Future Hold for Deep Blue?
A quick note to let you know what Deep Blue is working on!Firstly, we are hoping to add on a great deal more sports publications in the first half of 2005 and we are soon to have our first 2 or 3 daily...
View ArticleRSS Feeds - Commercially Viable?
Some of you may have heard about RSS Feeds. These are specialized broadcast feeds for web site content. For a full explanation of RSS, GO HERE!RSS Feeds are so new that few grasp the idea and even less...
View ArticleIt's All About Content
Here is a great article that ties Marketing and Content together. It's a long one, but it is so good I had to reprint it all. It is from Jeremy Pepper, CEO of POP! Public Relations.One interesting note...
View ArticleWhy Blogs Aid in Search Engine Optimization
For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of...
View Article10 Things to Know About RSS and Its Marketing Power
RSS(Real Simple Syndication or Rich Site Summary) is widelybecoming a VERY powerful marketing tool on the NET and forInternet marketers around the world, the question is...... "Are you using RSS to...
View ArticleOther Tech Stuff - Human Embryo Cloned From Egg Matured in Lab
Scientists at Ghent University in Belgium have cloned human embryos for the first time using eggs matured in a laboratory - a technique that may help cloning become a viable option for growing...
View ArticleThe RSS Promise for Internet Users
I keep going on about how the future of online content management will rely on controlling one's own content through RSS. Here's another set of reasons why:Article printed from SiteProNews:...
View ArticleHow to get to number one on Google...yes it is possible...elbow grease...
Crash Course in Getting a #1 Google Ranking By Jason DeVelvis (c) 2005First, here's the rundown of some of the terminology I'm goingto use in this article –Inbound Links – Links coming into your...
View ArticleThe RSS Revolution is Coming.....No, Really!!!
Is Your Site Ready For The Coming RSS Revolution? By Titus Hoskins (c) 2005Recently, there have been many developments in the RSS arena.Changes that will make RSS a major force on the web and adominant...
View ArticleTechnology Predictions for 2006 and Reflections for 2005
2005 literally took the world by storm. The tragedies of theAsian Tsunami, the Hurricanes that blew through the US GulfCoast and the earthquakes that swallowed parts of Pakistanhave left an indelible...
View ArticleNew Trends in Increasing Web Site Exposure
It is not the same old Internet any longer as far as advertising goes. There are new methods to promote your website that will advantage you by increasing your bank balance. What follows are five new...
View ArticleSeven Offline Viral Marketing Ideas
(reprinted from SitePro News - By Matt DeAngelis (c) 2006)Recently I participated in a forum discussion about offlinemarketing – that is using more traditional marketing offline todrive traffic to your...
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